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About SWS Broadband

SWS Broadband (Secure Web Services) has been delivering reliable broadband to homes and businesses in Shropshire and Wales since 2005.

Now part of the Rural Broadband Solutions PLC Group, our mission continues to be to provide high-speed broadband services within rural communities comparable to cities, using leading-edge technologies to future-proof homes and businesses.

SWS Broadband offers Wireless Broadband packages for deep rural areas utilising its fixed wireless access (FWA) network. Connections of 30Mbps+ are delivered over low power, line-of-sight radio. One of its advantages is that you don’t even need a telephone line to use it.

SWS Broadband is currently rolling out new Fibre Broadband which allows you to choose from packages with speeds from 30Mbps to 900Mbps.

All SWS Broadband connections support VoIP (Voice over Internet Protocol) phone services for home and business, which is a very cost-effective alternative to a standard telephone service. You can save on line rental and call costs while keeping your existing phone number(s).

RBBS has completed its acquisition of Secure Web Services Ltd (SWS Broadband). The first in an integration programme of Alternative Networks (Altnets) to create a UK wide wholesale network offering future proof access to the hardest to reach properties.

Rural Broadband Solutions PLC (RBBS) is prioritising high speed connectivity within rural communities through the implementation of hybrid infrastructure that will bridge the gap between deep rural and urban edges.

With the continual advancements in wireless technologies, its hybrid solutions will deliver ultrafast, gigabit capable and 5G ready connectivity into deep rural communities in a scalable and efficient manner. RBBS is prioritising rural connectivity whilst creating a blueprint for deep rural communities across the UK.


Chris New

Managing Director & Founder

Chris has founded the SWS Broadband in 2000. He has a background in Software Engineering, Big Data and Network Design as well as over 30 years of commercial experience in designing and implementing solutions for the IT and Telecoms Sectors.

Chris has conceived and implemented the SWS network and grown it organically over the past 15 years.  

Simon Hersh

Financial Director

Simon is an experienced Financial Director/CFO and corporate finance specialist with extensive micro accounting experience across the entrepreneurial SME sector.   

He has broad experience in company restructurings, mergers, acquisitions, and fund raisings over the last three decades. His corporate finance experience also includes business planning, financial modelling and due diligence. 

Stephen Harris

Operations Director

Stephen has held positions with IT and consumable companies advising on development and exit and advised VC’s and international companies on processes. His past roles include ex-CEO and owner of Food & Water testing Analytical Laboratories, Head of UK testing for Intertek and several MD positions.

Currently, Stephen is acting as an advisor and business developer to assure SWS meets statutory and PLC standards of governance. 

Vicki Sturrock

Head of Finance

Vicki and her team manage the day to day finances within the company. She has been part of the SWS team for 14 years and is well known by many of our customers.

Previous roles include PA to the Chairman of local wine merchants, and book keeper for Joules Brewery (formerly Tuns Taverns). 

Maxine Hall

Quality Director

Maxine’s role within SWS has changed with the company’s growth over the last 17 years. She is committed to providing excellent service, developing systems and business procedures to support customers, network and staff. 

She has transitioned from managing the small team of customer services and field engineers to Quality Director, working with the Operations Director and Management Team. 

Rod Lawrence

Head of Fibre Business Development

Rod has a broad experience within the Communications Provider/Internet Service Provider industry having worked for Entanet for 15 years in a Sales Capacity, moving on to Talk Straight to start their Wholesale service to the Education and Channel Sectors, and then moving on to ITS Technology Group where he developed the network, hardware and strategy then sourced and procured the relevant hardware and services. 

Rachel Corner

Head of Sales

Rachel is a highly driven Sales and Recruitment Manager with comprehensive experience in business development, people management and stake holder management.

Rachel’s responsibilities have included preparing bids and tenders, national account management, senior level negotiations, and hands on recruitment delivery.

Mala McLeod

Head of Customer Services

Mala is a highly proactive and results driven professional, with a background in Recruitment Advertising and Media and Communications. She is a skilled communicator with the ability to quickly identify and implement new procedures.

Mala has extensive experience in Team Management and a focus on Client and Customer satisfaction.

Jon Farmer

Head of Business Systems

Jon has been working in backend systems and programming roles for over 25 years. He wrote bespoke CRM systems that interfaced into major supplier systems and provided web and API access to customers.

Jon conceived and built from scratch an award-winning VoIP platform for wholesale distribution. 

If you have any questions, just let us know!