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About SWS Broadband

SWS Broadband has been delivering reliable broadband to homes and businesses in Shropshire and Wales since 2005.

Our mission is to provide high-speed broadband services to  rural communities which are comparable to the services you'd find in cities. We use using leading-edge technologies to future-proof homes and businesses.

SWS Broadband offers wireless broadband packages for deep rural areas utilising its fixed wireless access (FWA) network. Connections of 30Mbps+ are delivered over low power, line-of-sight radio. One of FWA's advantages is that a telephone  line is not required to access it.

SWS Broadband is currently rolling out new fibre broadband which allows customers to choose a selection of packages with speeds from 30Mbps to 900Mbps.

All SWS Broadband connections support VoIP (Voice over Internet Protocol) phone services for home and business, which is a very cost-effective alternative to a standard telephone service. Customers can save on line rental and call costs while retaining their existing phone number(s).

MEET THE SWS TEAM

Chris New

Chris New

CEO

Chris founded SWS Broadband in 2000. He has a background in software engineering, big data and network design, as well as over 30 years' commercial experience in designing and implementing solutions for the IT and telecoms sectors.

Chris conceived and implemented the SWS network, nurturing its organic growth over the past 15 years.  

Simon Hersh

Simon Hersh

CFO

Simon is an experienced financial director/CFO and corporate finance specialist with extensive micro accounting experience across the entrepreneurial SME sector.   

He has broad experience in company restructuring, mergers, acquisitions, and fund raising over the last three decades. His corporate finance knowledge extends to include business planning, financial modelling and due diligence. 

Stephen Harris

Stephen Harris

Operations Director

Stephen has advised on business development in the IT and consumables sectors, as well as processes for venture capital and international companies. He has been both a CEO and an owner of various food and water testing analytical laboratories, a head of UK testing for Intertek and held several MD positions.

Currently, Stephen is acting as an advisor and business developer to assure SWS meets statutory and PLC standards of governance. 

Vicki Sturrock

Vicki Sturrock

Finance Manager

Vicki and her team manage the day-to-day finances within the company. She has been part of the SWS team for 14 years and is well known by many of our customers. Previous roles include PA to the chairman of a local wine merchant, and bookkeeper for Joule's Brewery (formerly Tuns Taverns).

She enjoys watching and participating in sporting activities including netball and rounders. Vicki loves walking through the beautiful Shropshire with her family and dogs as well as attending music festivals. She’s also a big F1 fan!

Rachel Corner

Rachel Corner

Sales & Marketing

Rachel is a highly driven sales and recruitment manager with comprehensive experience in business development, people and stakeholder management. Rachel’s responsibilities have included preparing bids and tenders, national account management, senior level negotiations, and hands-on recruitment delivery.

She enjoys running in the Shropshire hills, loves being anywhere with her dogs, and is particularly addicted to growing sweet peas.

What Rachel likes most about her job: ‘The variety of work in my role keeps me on my toes which I thoroughly enjoy. I am driven to connect customers to the best broadband available and hugely proud of our brand and its integrity.’

Rod Lawrence

Rod Lawrence

Fibre Business Development

Rod has a broad experience within the communications provider/internet service provider industry, having worked in a sales capacity at Entanet (now CityFibre) for 15 years. Leaving Entanet he moved to Talk Straight where he established its wholesale service aimed at the education and channel sectors. Following that he developed its network, hardware and strategy, then sourced and procured the relevant hardware and services for the ITS Technology Group.

Rod enjoys being with his family, walking the dog and has a penchant for pub quizzes!

What Rod likes most about his job: ‘The variety of roles, the people I work with, and providing an excellent solution for our customers.’

Jon Farmer

Jon Farmer

Business Systems

Jon has been working in backend software and programming roles for over 25 years, which has included writing bespoke CRMs designed to interface with major suppliers' systems, as well as the provision of web and API access to customers. Jon conceived and built an award-winning VoIP platform for wholesale distribution - from scratch!

In his spare time Jon enjoys listening to music, watching films at the cinema, flying drones and anything with a technology twist.

What Jon likes most about his job. ‘Providing innovative solutions to problems.’

 

Mala McLeod

Mala McLeod

Customer Services Manager

Mala is a highly proactive and results driven professional, with a background in recruitment, advertising and media and communications. She is a skilled communicator with the ability to quickly identify and implement new procedures. Mala has extensive experience in team management and a focus on client and customer satisfaction.

Mala loves live music! She is a recent proud owner of a camper van and enjoys combining the two at festivals.

What Mala likes most about her job: ‘My team! I think we have a really friendly, helpful and efficient customer services team. I also love the fact that no two days are the same. I feel we are going through a very exciting time at SWS Broadband and I am delighted to be a part of a growing, dynamic company.‘

Tim Hall

Tim Hall

Engineering & Asset Management

Tim is a keen gardener and cook, enjoys country pursuits and riding his Harley Davidson motorbike.

What Tim likes most about his job: ‘I like the challenge of problem solving.’

Darren Duffy

Darren Duffy

Project Management

Darren is a keen amateur photographer, astronomer and lifelong Liverpool FC football fan.

What Darren likes most about his job: ‘Working with a team! I am a classic SWS target customer having previously suffered with poor broadband in a rural area, so my role provides me with the opportunity to make a difference to people like me.’

Rob Smith

Rob Smith

Head of SWS Networks

In his spare time Rob enjoys running, restoring vintage cars and even exploring old mines.

What Rob likes most about his job: ‘I love designing and building wireless networks, changing people’s lives by providing them with reliable ultrafast broadband.’

Barney Aldridge

Barney Aldridge

Network Engineer

Barney is an outdoors enthusiast who enjoys hiking and biking.

What Barney likes most about his job: ‘The variety of work.’

Ben Scott

Ben Scott

Customer Services Health & Safety

To keep fit Ben is an avid gym attendee and part time producer of various music genres.

What Ben likes most about his job: ‘I am a huge nerd, so I enjoy the technical aspects of what I do while at the same time helping to keep our customers online and happy.’

Connor Sturrock

Connor Sturrock

Network Engineer

Connor is keen on motorsport, treading the boards in amateur dramatics and sport science.

What Connor likes most about his job: ‘I enjoy travelling around the Shropshire countryside.’

Dan Evans

Dan Evans

Network Engineer

Dan enjoys attending football matches, music gigs and occasionally getting out on his mountain bike.

What Dan likes most about his job: ‘I like working up our masts where, in places, I can see stunning views of Shropshire.’

Leah Willner

Leah Willner

Finance Assistant

Leah is a keen walker and enjoys exploring new places with her dog Rosie, a four-year-old Cockapoo!

What Leah likes most about her job: ‘I love how varied my role can be on a day-to-day basis. From answering customer queries to assisting our finance manager, I enjoy working as part of a close-knit team to ensure our customers receive the best experience and service from SWS Broadband.’

Mikey Yapp

Mikey Yapp

Subcontract Installer

Mikey enjoys anything to do with being outdoors!

What Mikey likes most about his job: ‘Through my travels I get to see and experience Shropshire in all its beauty.’

Sam Jones

Sam Jones

Customer Services Advanced Support

Sam is a footballer and loves anything to do with football. He plays for two teams every weekend and when not playing then he’s watching. If for some reason he’s not doing either of those then he can be found walking or playing with his dog.

What Sam likes most about his job: ‘I enjoy getting to the bottom of problems whether it be an internal issue or one in the field.’

SWS Broadband is a member of Shropshire Chamber of Commerce.

 

If you have any questions, just let us know!

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